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Why Mastered For iTunes Matters In Music World?

There are many consumers and pro-audio press, who are well aware of the introduction of Mastered for iTunes technique. But there are some music producers, who do not know about the details of this procedure, as well as its advantages and utilization in the real world. This article will help you to know about Mastering for iTunes program and importance in the music industry.

Which are Better- Masters or Premasters?

As like the other digital music distribution channels, iTunes really do not require the master, they require the premaster. The mastering process is related to both’s ides, but in an operational manner, it is having two discrete divisions-

  1. The process of premastering has all the aesthetic decisions that are related in making the set of mixes for the audiences. The premaster helps to answer all the questions that are related to what the track is going to sound like.
  2. Then next is the process of mastering, it is the process of making the delivery media, that will allow further the listener to access the material. In the case of mastered for iTunes, this includes the encoding on the AAC file of Apple and then adding metadata. At London mastering studio, you can see this type of mastering service.

It really does not matter that you are dealing in a direct manner with the iTunes, or you are self-released artist having the aggregator, iTunes always require the digital audio premaster so that the professional can perform the premaster in-house. So, now what professional really require is that how you can know that your song’s master is going to be like. This is what the mastered for iTunes is all about.

What is Codec and Compensated Premaster?

The main objective of the digital audio codec is to take an HD resolution or CD-quality file and then generate an encoded file that has the same quality but with the reduced size. If you are music is going to be sold on the Apple’s iTunes, it should be encoded by Apple using the bit rate about 256kbps AAC-LC format regardless of other’s opinion. This gives rise to a problem that is Apple AAC is not lossless. The sound of the master is different from that of the premaster. The key to managing the off-site encoding problem is to get a reference of the mixes and then premaster through the help of the round-trip codec plugin that offers the real-time auditioning of the Apple AAC. Apple has offered the AURoundTripAAC Audio Unit for this particular purpose. Additionally, the Sonnox Fraunhofer Pro-Codec offers the similar facility to the users. The main aim of using this tool is to create the encoded masters, but when the professional want audition by using the same technology, it will be done in the off-site. If the workstation in which you are working do not have the technical specs for running those tools, Apple has offered the of convert utilities. This tool helps in the process of off-line encoding using the codec technology.

The Best Type of Practices to do-

With the help of Apple AAC code, you can get better and high-resolution digital audio input that is better than the CD-Quality input. Various reviews confirm the advantages of this tool. Apple’s practices for mastering for iTunes display the recommendations of the WAV file deliverables like the-

  1. A perfect master that is having 24-bit 96kHZ resolution
  2. Do not up sample file to a higher resolution than the normal format.

Almost all the professional mixers and the engineers use the reconstruction metering for managing the inter-sample audio levels. Lastly, Apple wants 24-bit premasters with the original sample rates with the peak headroom.

CD-DA is not a primary music delivery. The mastered for iTunes practices are not at least esoteric. Even they are the good standard for the virtual premaster delivery. The process of mastered for iTunes is one of the simple standards to offer predictable good results for the music distribution channels. It is an excellent chance to create a pro audio community to get good habit for accommodating music distribution.

This is the detailed description of the mastered for iTunes importance and how it is used in these days. So, before you are hiring the mastering engineer, for Professional music mastering, be sure that he knows mastered for iTunes as it is widely popular nowadays.

Have a Clear Overview on Barcodes Used In Music Industry

If you realize that your item will be distributed and sold through the usual wholesale or may be the retail channels, you should then definitely consider paying the additional cost for the bar codes. The barcodes that are generally used in sales and marketing come in two different formats- one is the EAN13 and the other is the UPC-A. The first one is common. The second one has the advantage of being readable in most of the places in Europe and USA. But the EAN13 is more generic to the European market.

EAN-13

There is always a common misconception regarding the barcodes. It is that the information that is given about the numbers and the products that are related is held on to some database at a particular place. But, in the actual terms, it is not the case. It is true that we always keep the records of the numbers that we have allocated to each of the products. However, the barcode is pointless to anyone unless someone like retailer or the distributor buy the product and at the point when enter the stock control system. Here, the barcode is tied to the product details like the artist name, record label, catalogue number, price and the title. The barcode now becomes meaningful to that particular retailer or the distributor. Online mixing and mastering services first keep in mind how to use the barcode.

Where can you Get the Barcode?

The GSI UK administers the barcode number system. Now the GSI has the scheme for all the musicians and the labels for getting the individual barcodes. Alternatively, you can also get the EAN format barcode that is given on the products that are manufactured on behalf of the customers. If you give a small administration fee, you will be getting the barcode number that will be allocated to each of the product. This actually does not include creating the barcode graphic.

On the other hand, if you are selling the download version of the album on the site, you may be already having the barcode number that is allocated to the album. This will allow you to use the same number on the product, but it is important to find the barcode at first. If you are not having the barcode facilities in the design software, you can then add the barcode to the artwork and send it to the music engineer for mastering music online.

Know how you will Design the Barcodes for Artwork

If you want to design your own artwork and you are having the barcode facilities in the design software, you can then create the barcode graphic from the barcode number and then add to the artwork.

The edges of bar should be sharp, so that the resolution of the barcode is less than 600 dpi. When the barcode is created in the design programme, the barcode is having the standard size. The size is reduced normally to 80% and cropped to the top half of the bar, as the entire vertical height is not required. Be sure, that the barcode color is having a grey scale or 100% black.

Jonathan Wyner of M-Works Mastering discusses about ISRC, mastering – metadata, quality checks, UPC and and other important information

The GSI, the original source of barcode is the one that creates the confusion between the UPC and EAN. The UPC code is the original format for the product barcodes.  The demand of barcodes is increasing day by day in countries like Europe, Asia and Australia, and thus the country codes are added.

The UPC code is the 12 digit number and the EAN is the 13 digit number. The EAN number is the number that is associated with the album, merchandise item, EP or the single track. The ISRC code is used for identifying the individual recording but the UPC or the EAN code is used for identifying the group of recordings or products.

Apart from these barcodes, the copyright licensing is very important. Before manufacturing several copies of CD, cassettes, vinyl and DVD, you require thinking about the copyright licensing. Without the copyright licensing, anyone can use the tracks anywhere. So, it is very important to have a copyright for each of the individual tracks.