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Why Mastered For iTunes Matters In Music World?

There are many consumers and pro-audio press, who are well aware of the introduction of Mastered for iTunes technique. But there are some music producers, who do not know about the details of this procedure, as well as its advantages and utilization in the real world. This article will help you to know about Mastering for iTunes program and importance in the music industry.

Which are Better- Masters or Premasters?

As like the other digital music distribution channels, iTunes really do not require the master, they require the premaster. The mastering process is related to both’s ides, but in an operational manner, it is having two discrete divisions-

  1. The process of premastering has all the aesthetic decisions that are related in making the set of mixes for the audiences. The premaster helps to answer all the questions that are related to what the track is going to sound like.
  2. Then next is the process of mastering, it is the process of making the delivery media, that will allow further the listener to access the material. In the case of mastered for iTunes, this includes the encoding on the AAC file of Apple and then adding metadata. At London mastering studio, you can see this type of mastering service.

It really does not matter that you are dealing in a direct manner with the iTunes, or you are self-released artist having the aggregator, iTunes always require the digital audio premaster so that the professional can perform the premaster in-house. So, now what professional really require is that how you can know that your song’s master is going to be like. This is what the mastered for iTunes is all about.

What is Codec and Compensated Premaster?

The main objective of the digital audio codec is to take an HD resolution or CD-quality file and then generate an encoded file that has the same quality but with the reduced size. If you are music is going to be sold on the Apple’s iTunes, it should be encoded by Apple using the bit rate about 256kbps AAC-LC format regardless of other’s opinion. This gives rise to a problem that is Apple AAC is not lossless. The sound of the master is different from that of the premaster. The key to managing the off-site encoding problem is to get a reference of the mixes and then premaster through the help of the round-trip codec plugin that offers the real-time auditioning of the Apple AAC. Apple has offered the AURoundTripAAC Audio Unit for this particular purpose. Additionally, the Sonnox Fraunhofer Pro-Codec offers the similar facility to the users. The main aim of using this tool is to create the encoded masters, but when the professional want audition by using the same technology, it will be done in the off-site. If the workstation in which you are working do not have the technical specs for running those tools, Apple has offered the of convert utilities. This tool helps in the process of off-line encoding using the codec technology.

The Best Type of Practices to do-

With the help of Apple AAC code, you can get better and high-resolution digital audio input that is better than the CD-Quality input. Various reviews confirm the advantages of this tool. Apple’s practices for mastering for iTunes display the recommendations of the WAV file deliverables like the-

  1. A perfect master that is having 24-bit 96kHZ resolution
  2. Do not up sample file to a higher resolution than the normal format.

Almost all the professional mixers and the engineers use the reconstruction metering for managing the inter-sample audio levels. Lastly, Apple wants 24-bit premasters with the original sample rates with the peak headroom.

CD-DA is not a primary music delivery. The mastered for iTunes practices are not at least esoteric. Even they are the good standard for the virtual premaster delivery. The process of mastered for iTunes is one of the simple standards to offer predictable good results for the music distribution channels. It is an excellent chance to create a pro audio community to get good habit for accommodating music distribution.

This is the detailed description of the mastered for iTunes importance and how it is used in these days. So, before you are hiring the mastering engineer, for Professional music mastering, be sure that he knows mastered for iTunes as it is widely popular nowadays.

Mastering for iTunes- Latest Technique to Improve Sound

The mastering for iTunes from Apple is creating the latest buzz in the recent years. Even, there are lots of confusion regarding this matter among the musicians and the music composers. Mastering music for the iTunes is a common process yet it is gaining importance due to its wide acceptance among the music lovers. There are four ways through which the mastered iTunes can be discussed. Have a look on them in brief-

  • Mastering Sound for iTunes is Set of Rules and Guidelines

You will happy to hear that the easiest way to know the guidelines of the iTunes mastering is by reading this article. Mainly, it is a set of rules for the people to go through, for ensuring that you are getting the best versions of the tracks that are available in the iTunes Music Stores. Companies like Apple include the free guidelines that help you to preview how your tracks will sound after encoding. These rules are great. They will certainly encourage you for submitting the high-standard files and then suggest how you can avoid facing the traps that affect the sound quality. For instance- you can avoid the clipping and the over-cooking of the music level for the Loudness wars.

At this particular moment, the final tracks are still having 44.1 KHz kbps AAC files. So, they are actually the encoded files those use the lossy compression and the high-class mp3s. The concept of feeling the difference of submitting 24 or the 96 version of the sound is debatable. I think there is not much difference in both. But companies like Apple gives hint that in the upcoming years, the audio mastering professionals will certainly use high-standard masters to get better downloadable versions in the future. Professional mixing and mastering studios will be having all the equipments for high quality masters.

  • Mastered for iTunes is the Part of iTunes Store-

Here the concept gets a little messy. The Apple has made a particular section of the iTunes stores for the tracks that have completed the process of mastering according to the concept of ‘mastered iTunes’. But, here are some of the examples that do not follow the rules. Take into account the example of the title like Metallica’s beyond magnetic and Red hot Chilli Peppers’s I am with you. Both the tracks are having the loudness wars. They are mastered at high levels, and thus there are many distortions. They may be revealed as the hi-resolution file, but when the vinyl sounds even better, you can feel that there is something wrong.

  • Mastered for the iTunes is a Matter of Chance

Just think if the mastered iTunes version of the song “I am with you” followed the guidelines of the Apple. It will definitely sound like the vinyl mastering. In this particular case, I would be having no such restrictions in declaring that this process is quite vital. The disadvantages of the lossy encoding are completely overweighed.  Here, little to be done with the sample rates and the bit depths at the initial source. CD mastering services in the form of itunes are gaining importance.

  • Mastered for iTunes will use the New Lossless Format

When I was writing this post, I came to know information that Apple is upgrading the iTunes library. As a whole, Apple is using the new HD-AAC format that allows us to get the fully lossless access to the tracks that will be mastered in iTunes in the upcoming years.

These four points will help you to know about themastered iTunes. The part from these, you should all know that mastered for iTunes is a professional audio mastering process as well as the distribution format. The mastered for iTunes technique ensures all the artists that they are getting the benefits from this format and the premium format of this type of mastering helps in mixing and mastering engineers for publishing music in higher fidelity.

The same mastered for itunes technique that the mastering engineers follows is applied to the “Apple Music” stores. We all know the process is geared to the AAC format used by the itunes, any type of streaming service that uses any somewhat lossy encoding will get the benefit from the mastered itunes process.

It is obvious that the Mastered for iTunes sound will sound better than the uncompressed master will. There is a reason behind it. The “mastered for iTunes” use the lossy format. Thus, if you want to get a better sound, try the “mastered for iTunes”.

Audio Mastering Explained at Red Mastering Studio London

Audio Mastering
Audio Mastering at Red Mastering London

What is Audio Mastering?

Audio mastering is the final and last step in the process of creating that perfect sound that we so often hear everywhere. While to us mere mortals, it may only be seen as a complex post-production behind-the-scenes step, the actual process of mastering audio is a lot more interesting and intriguing than it sounds. Simply put, audio mastering is the process of taking a mix and preparing it for distribution, but as we all know, nothing is as simple as it seems and there are many factors that feature in audio mastering.

Audio mastering as we know it was first born into the music industry with the introduction of the first commercial tape recorder (Ampex 200 model) in 1948. Prior to this, all audio recordings were made by printing directly to a wax disc in real time and the role of the mastering engineer was not a separate discipline but that of the recording engineer. But with the appearance of the tape recorder, a new era of audio mastering was born.

And if 1948 was not exciting enough for the music industry, Columbia records also introduced the Long Play (PL) Vinyl record that same year, which meant that each vinyl could play for more than 20 minutes per side compared to less than 5 minutes per side previously.

As the entire record industry was quick to move with the emerging technology everyone soon adopted recording on tape as a new industry standard and a separate engineer was needed to transform the tapes to a master.

The Mastering engineer (or transcription/transfer engineer at the time) was given the difficult task of preparing master discs from the tapes they were given by the recording studio from the recording sessions. Since the belief at the time was that the tape-to-disk transfer was a technical step, many industry professionals had the view that a mastering engineer had to simply replicate the sound on the tape and was not allowed to use any creativity or artistic license during the mastering process.

Pop Music and Audio Mastering

During the pop music boom from 1950’s to 1980’s, audio mastering became seen as a highly prized skill allowing the mastering engineer to use creativity and more freedom as it was found that by making simple adjustments to the equalisation (amplitude of sound at different frequency bands) prior to the cutting of the master, the record would sound much better.

Before the 1990’s all form of audio mastering had to be analogue and done using electro-mechanical processes, but since the creation of digital technology, audio mastering can now be done in a studio using a digital audio workstation (DAW), and while there are still many engineers in the music industry that specialise in analogue mastering, the use of the digital audio workstation is proving to be one of the most popular choices in the industry today.

Audio mastering requires experience and critical listening, in this modern age of technology, there are many software tools that exist in order to make the process easier and clearer. A good mastering engineer needs to have technical knowledge as well as great equipment. The accuracy of speaker monitors as well as the listening environment will have a huge factor in the outcome of the final master. Experience and skill is needed to apply corrective equalisation and dynamic compression in order to achieve a well-balanced record with optimum translation for all playback systems.

Having an organised audio mastering engineer is always a good idea too as it’s always worthwhile making a copy of the master recording in case the original master is damaged or lost (in the industry we call this a safety copy).

With all the technological advancements in the music industry, the process of audio mastering has become a lot more creative and the role of the audio mastering engineer has now become to shape and enhance the music instead of simply replicating it. This makes audio mastering a far more interesting and creative process that is seen as a crucial step in the production of audio and music.

Let’s see what modern-day digital audio mastering entails here.

Audio Mastering and mixing at our Red Mastering Studio London

Mastering Audio at Red Mastering studio London

Red Mastering studio London is an audio mastering studio specifically dedicated to high quality audio mastering and mixing. We have created a professional audio environment that allows us to work in the fast-paced and ever-changing music industry, and allows us to provide only the best service to our clients at affordable and competitive prices.

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Red Mastering studio London

Red Mastering studio London has audio mastering engineers with over twenty years of experience in the music industry and as such, we are able to meet the demands and requirements of all our customers whether they are already established in the business or just starting out.

Find the Right Audio Mastering Engineer

We understand how difficult it can be to find the right audio mastering studio for your needs and we aim to provide a friendly, professional and relaxed environment where you can get the most out of your music. Whether you require transparent audio mastering or an injection of creativity, we can help to master your music in a way that reflects you and enhances your sound so you have that perfect finished product.

Through the hard work and growing reputation of Red Mastering studio London, our clients have come to expect only the best service software that is personalised and competitive.

Music Mastering is an art and we have a wonderful team and studio to support you through every stage of your journey with Red Mastering London for all your online audio mastering and mixing needs.

Whether you are simply looking for information, technical advice, or need our services for mastering and mixing, please feel free to get in touch through our website Onlinemastering.org.uk or browse through our pages to find what you are looking for.

A warm welcome from Red Mastering Studio London and the team!